- Home
- /
- Wellness Journal
- /
- A new chapter is here. Welcome to Nutra Naturals!
A new chapter is here. Welcome to Nutra Naturals!
Our name is changing, but our roots are not.
We are the same Australian owned & family operated business. There are no changes to our products, ingredients, formulations & quality.
Why the change?
To continue our mission of deeply nourishing 10 million people, we are ready to step into a new season of growth - reaching global markets. The name Nutra Organics is limiting us in this international expansion from a trademark perspective - so we’re introducing Nutra Naturals to enable this growth, while keeping our products, ingredients and quality exactly the same.
Why Nutra Naturals?
We can’t operate multiple brand names in different markets. A single, globally trademarkable name will help us grow internationally - without changing what’s inside our products. Nothing is changing but the name.
Why expand internationally?
Because the world needs us! We believe families everywhere deserve to thrive and experience the difference that truly nourishing wholefood nutrition can make.
Nutra was created in 1998 to set a new standard - natural, results-driven formulations that are easy to use, taste amazing and are backed by science. Now, we’re ready to share that with the world.
What’s changing & what’s not changing
We know change can feel big, so let’s be clear - nothing is changing except our name.
- Ingredients & Formulations: Exactly the same ingredients & formulas you know and love.
- Certified Organic: Everything that’s certified organic remains certified organic.
- Prices: No hikes here - same great value.
- Supply Chain: Our supply chain principles stay consistent & proudly Australian where possible.
- Quality & Values: Unchanged standards and sourcing principles.
- Who We Are: Still Australian-owned, manufactured and family-operated.
Our promise hasn’t wavered, we remain committed to sourcing the highest-quality, natural ingredients and to craft easy, tasty and trusted wholefoods for the whole family.
An ode to Nutra Organics
Before leaping forward, let’s rewind the clock to where it all began. The year was 1998, low rise jeans and ballet flats were all the rage. Mark and Darlene Powell were on the quest for optimal wellness, and soon realised that even a balanced diet can still leave nutritional gaps. From immunity recovery and gut health support to post-partum nourishment and children’s growth, their mission became clear - to create natural, easy, and delicious health foods that genuinely improve wellbeing.
At the time, no product met the family’s uncompromising standards of purity, taste, and efficacy. So founders Mark and Darlene, along with their daughters Ricki and Britt, began formulating their own science-backed blends made from organic and natural wholefoods. Their very first creation, Super Greens + Reds, was mixed on their kitchen bench - and when belief outweighed means, the family mortgaged their home to bring Nutra to life.
From that kitchen bench to the first factory, and every chapter since, Nutra has been built on sacrifice, integrity, and a whole lot of love. What began as a small family dream grew and evolved, powered by passion and perseverance.
Today, Nutra Naturals is driven by a team of nutritionists, naturopaths, and health experts who share one goal: to deeply nourish 10 million people. Every product is crafted with premium, evidence-based ingredients that blend nature and nutritional science to make healthy living simple, easy, and delicious for the whole family.
What’s next?
As an Aussie family business, the Northern Rivers will always be our home and our roots, but now we get to take everything we’ve built here and share it with the world. And honestly, this is just the beginning. Nutra Naturals is not a departure; it’s a continuation of our dedication to creating pure, potent, and proven wholefoods that deeply nourish - in Australia, and beyond!
A new chapter is here. Welcome to Nutra Naturals!
Our name is changing, but our roots are not.
We are the same Australian owned & family operated business. There are no changes to our products, ingredients, formulations & quality.
Why the change?
To continue our mission of deeply nourishing 10 million people, we are ready to step into a new season of growth - reaching global markets. The name Nutra Organics is limiting us in this international expansion from a trademark perspective - so we’re introducing Nutra Naturals to enable this growth, while keeping our products, ingredients and quality exactly the same.
Why Nutra Naturals?
We can’t operate multiple brand names in different markets. A single, globally trademarkable name will help us grow internationally - without changing what’s inside our products. Nothing is changing but the name.
Why expand internationally?
Because the world needs us! We believe families everywhere deserve to thrive and experience the difference that truly nourishing wholefood nutrition can make.
Nutra was created in 1998 to set a new standard - natural, results-driven formulations that are easy to use, taste amazing and are backed by science. Now, we’re ready to share that with the world.
What’s changing & what’s not changing
We know change can feel big, so let’s be clear - nothing is changing except our name.
- Ingredients & Formulations: Exactly the same ingredients & formulas you know and love.
- Certified Organic: Everything that’s certified organic remains certified organic.
- Prices: No hikes here - same great value.
- Supply Chain: Our supply chain principles stay consistent & proudly Australian where possible.
- Quality & Values: Unchanged standards and sourcing principles.
- Who We Are: Still Australian-owned, manufactured and family-operated.
Our promise hasn’t wavered, we remain committed to sourcing the highest-quality, natural ingredients and to craft easy, tasty and trusted wholefoods for the whole family.
An ode to Nutra Organics
Before leaping forward, let’s rewind the clock to where it all began. The year was 1998, low rise jeans and ballet flats were all the rage. Mark and Darlene Powell were on the quest for optimal wellness, and soon realised that even a balanced diet can still leave nutritional gaps. From immunity recovery and gut health support to post-partum nourishment and children’s growth, their mission became clear - to create natural, easy, and delicious health foods that genuinely improve wellbeing.
At the time, no product met the family’s uncompromising standards of purity, taste, and efficacy. So founders Mark and Darlene, along with their daughters Ricki and Britt, began formulating their own science-backed blends made from organic and natural wholefoods. Their very first creation, Super Greens + Reds, was mixed on their kitchen bench - and when belief outweighed means, the family mortgaged their home to bring Nutra to life.
From that kitchen bench to the first factory, and every chapter since, Nutra has been built on sacrifice, integrity, and a whole lot of love. What began as a small family dream grew and evolved, powered by passion and perseverance.
Today, Nutra Naturals is driven by a team of nutritionists, naturopaths, and health experts who share one goal: to deeply nourish 10 million people. Every product is crafted with premium, evidence-based ingredients that blend nature and nutritional science to make healthy living simple, easy, and delicious for the whole family.
What’s next?
As an Aussie family business, the Northern Rivers will always be our home and our roots, but now we get to take everything we’ve built here and share it with the world. And honestly, this is just the beginning. Nutra Naturals is not a departure; it’s a continuation of our dedication to creating pure, potent, and proven wholefoods that deeply nourish - in Australia, and beyond!
